What is SEO in digital marketing?

SEO means Search Engine Optimisation. It is a field of digital marketing. SEO is a process of improving your website and content by optimizing and it helps to bring your content or website to the first page of the Google search engine. Digital marketing is called online marketing, where you can promote and sell products to online customers by using digital devices (mobile devices, websites, apps, social media, search engines, and other forms of digital marketing) with the internet. In digital marketing, SEO is a strategy of optimizing your content by using keywords to rank your content to increase visibility on your website.